Steven Paul Jobs needs no introduction. He had revolutionized multiple industries like computers, music, gadgets, mobile, stores etc. Here are the top 6 lessons to learn from this celebrated American innovator.
1. Striving for perfection:
A glance at iPhone or iMac or any apple product can communicate us the perfection in innumerable ways. Steve Jobs had induced perfection in the core values right from the inception of company. He believed that even the invisible parts of the machine must look perfect. Steve Jobs made sure that each and every product from Apple must be intuitively obvious to operate.
In this age, where there are infinite companies that are trying to provide the same service, striving for the perfection is the only way to stand out among them.
2. Incorporating arts in business:
Steve Jobs had never seen him as a businessman or a CEO. He had always considered him as an artist. Incorporating the arts in products had enhanced the brand value of Apple. He married the technology and arts in the most effective way which had led him to revolutionize many industries including music, movies and stores. By mingling arts with technology he had discovered a complete new theory for design. Design is not just about looks or emotion. Design is also about how the things functions!
3. Reality distortion:
Steve Jobs can irrationally believe in impossible things and convince people to believe the same. His employees named this phenomenon as “Reality distortion field”. Sometimes this had led the engineers to design things which they thought were impossible. Many times the reality distortion of Steve Jobs ended up quite like a torture for the engineers. Reality distortion field of Steve Jobs is the reason behind the most of the innovations at Apple. Reducing the boot speed of iMac, decreasing the battery size for iPod, touch screen etc are the results of this phenomenon.
Steve jobs visualized Zen like simplicity in Apple products and he had achieved it. Products as a whole stand for integrity and they try to communicate the simplicity. Simplicity can be achieved only by undergoing a series of complex phases in product development. Even the attire and press note of Steve Jobs looks so simple. His role models are Mahatma Gandhi (from whom he got inspired to wear those circular spectacles) and Pablo Picasso. Steve Jobs believed that simplicity is nothing but removing the unnecessary things.
There is a most talented confidence artist in Steve Jobs. He had a unique charisma combined with sparkling eyes and powerful words as a weapon to negotiate any sort of deals according to his will. His negotiation tactics are tough to crack. He plays with the emotion and makes things appear perfectly rational. He had negotiated with tons of music artists to sell their music for iTunes. He had successfully convinced John Sculley to resign from Pepsi Co. And join Apple. For a common course of action one must have a good set of negotiation skills especially in business.
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6. Work for a greater purpose:
Lastly, Steve Jobs is a visionary. He had wanted himself to change the world. He had a quenching desire to see the progress of humanity. The last chapter in “Steve Jobs” biography by Walter Isaacson describes his craving for changing this world. He is not a typical American CEO or an inventor. He has got an intense vision for the betterment of humanity with the help of technology. Bigger vision leads to the better innovation. Vision makes all the difference between the businesses. Everyone can put a dent in the universe if they got a great purpose and clear vision.