There could be hardly very few individuals across the globe that may not be aware who Rajnikanth, the style king and superstar is!
The recent buzz in the movie industry is all about the Superstar’s movie, Kochadaiyan. The first ever movie in India that used the motion captured technology, directed by the Soundharya Ashwin, the second daughter of Superstar Rajnikanth has been trending all over the social media sites in the recent days. Something that went all over online virally is official twitter account of Rajnikanth.
Of course, the ultimate reason behind Rajnikanth joining twitter is nothing but to promote his upcoming movie, Kochadaiyan.
Failure of Promotional Campaign:
Unfortunately, this promotional campaign is a huge failure and completely mishandled. Besides getting the positive response across the social media, there are many absurd mistakes that are apparent.
There are rumours that a dedicated agency handles this official twitter account, which is the root cause of all these mishaps! Aren’t you aware about this erroneous twitter promo campaign of Superstar? Then read here, how it all went wrong.
It was not a brand new Twitter Account:
The papers and media were spreading the viral news that Superstar officially joined Twitter India for the first time, but it was totally absurd. In fact, the twitter account is not a new one and was created a year ago. Want proof? Here is the birth certificate from Twitter!
The agency handling his twitter account failed to create a new account, without calculating the consequences. How sad it is!
First Tweet was SO Formal!
It is not just the diehard fans of superstar know how he approaches the people. Every individual knew about his approach and the way how he talks. Unfortunately, the first tweet wasn’t quite personal and it was very formal.
How sensational is Rajnikanth’s twitter launch! The first tweet should be more of personally addressing the fans.
Read the first very FORMAL tweet!
“Salutation to the Lord. Vaṇakkam aṉaivarukkum !! A big thank you to all my fans. Excited on this digital journey”
This is quite absurd to have automated replies to questions posed by fans! A very big crime committed by the so-called agency that handles twitter account. Automatic replies are completely ridiculous and how come this agency can even think about doing such thing for one of the very few Alister, a globally renowned celebrity?
Have you seen Shahrukh or Amitabh Bachan’s automatic replies? Come on, this agency should grow up or it will defame superstar!
That too, every reply carried the similar and good old image of Kochadaiyan, while the fans were asking for new and fresh images from the movie!
Deletion of Tweets
Sooner or later, condemns from the fans made the agency realized that they made a big error, as they set up automate replies. In fact, they should have made an apology addressing the fans. To the contrary, the agency made an intolerable mistake again!
They signed in to the twitter account started deleting the tweets! Unfortunately, they weren’t aware that all those tweets were captured within a few minutes of reply! So, it made nothing but mounted up their mistakes. Later, the account has only the introductory tweet!
It was all caused by RajniKanth
Yes, all these absurd stupidity was caused by the super star. Just imagine, he is such a famed personality in the Universe and how come he can blindly trust an agency to handle his official twitter account? The campaign to promote the movie all became a complete mess, completely unacceptable.
How he handled when he understood about this messy campaign?..