Back in the time when the web 1.0 was considered cutting-edge (the mid-90s), chatting with other people through the internet was the ultimate experience. There were no Twitter or YouTube around, and the speed connections were pretty disappointing, at least compared to the amazing technology that we enjoy these days.
However, Facebook changed the rules of the game forever. Since 2004 the world has not been the same and we cannot even imagine spending another day without sharing almost any kind of information on Mark Zuckerberg’s state-of-the-art creation. Well, rumor has it that he stole the codes from a couple of people (the famous Winklevoss twins) but that’s another story.
Why is this social network so popular that has over 1.5 billion users worldwide and counting? Let’s find out!
1. It makes you feel at home
Facebook allows you to connect with thousands of people: family, real life friends and cyber friends, altogether. Whether you are working, resting or watching TV, it takes only one minute to say “hi” to the ones you love. This web (one of the top 5 most visited sites on the internet) is the place where everyone gets together to throw virtual parties every day of the year.
Technology has shortened the distances, and this social network is the best example of all. It feels great to share the videos of your favorite songs to revive great memories. Or what about those inspirational quotes shared by your friends that you read when feeling down? And then there are those cat and dog pictures, GIFs and videos to make you laugh at any moment.
They say that home is the place where your heart is. And even if you are all by yourself, logging onto Facebook might be the best way to chase away your loneliness, as millions of people do every day.
2. It has given voice to a large number of people
Social networking is not just a way to show off pictures of your newest car or that fancy vacation in the Caribbean. It is also used for more important purposes, like raising the voice against any kind of injustices or covering events around the world not usually shown on mainstream media.
Facebook has been a favorite platform to spread and broadcast thousands of videos and alternative documentaries about ongoing wars/armed conflicts, police brutality, animal cruelty and so on. The raw material displayed on this type of journalistic work -sometimes at the amateur level- has allowed the audience to raise their consciousness and open their eyes in order to understand all sides of those stories.
These days a smartphone is also a powerful tool that can be used to record anything worth reporting, and that itself could change the course of things. As you can see, technology is, by all means, a key factor.
3. It is an excellent way to promote your business and make some profits
Since it is such an extremely popular web, Facebook is the new place to promote any kind of business, whether you’re a debuting singer, a counselor, a teacher, or any other kind of entrepreneur. Zuckerberg and his team launched some time ago a special low-cost program for those looking to get as many followers as possible. It is time to remember that promotion is essential to succeed and the internet can do this job in perfect time.
This promotion includes your own Facebook business page with the possibility to create appealing content for your particular niche using any kind of multimedia resources (videos, live video conferences, direct interaction with the audience, among others).
Related Article: 6 Best Social Media Management Tools For Everyone
4. Writing about your everyday journey can be very soothing
Who needs a diary when you can release yourself by writing up everything that’s on your mind? That’s what your Facebook wall is for! You don’t need any special writing skills: just let yourself go and pour your heart out. Even if no one likes your status, those posts can be very therapeutic, according to several studies.
Going through stress and worrying every day is hard enough to keep it all for yourself. So don’t think twice about it and tell your friends what’s on your mind!
Also, Facebook can awake your inner poet, writer or journalist. Maybe this is one of those days when you’re missing someone very special, maybe a friend, your lifetime partner, some of your kids or some loved one from the past. Then, it is time to write something very special for that person. What about some verses from the bottom of your heart? Don’t worry about the quality of your work, as the simplest thing can touch anyone’s heart.
5. It brings you closer to the famous people you love
Decades ago, there was virtually no interaction between sports stars, musicians or actors and their audience other than concerts, championships or any other kind of live events. Nowadays, Facebook has shrunk the planet, allowing you to interact with some of your idols. Fan pages are great for this, as you can make any kind of questions, requests or even give ideas to your favorite singer, movie star or sports idol.
Chances are that you are going to get an answer from them. I have gotten myself professional advice for free from Fitness experts, for example. Priceless, indeed!
Furthermore, this allows you to speak your mind as much as you can, which is a healthy practice as long as you do it with respect and kindness. So don’t be afraid to drop a message once in a while to the people that have inspired you for years.
6. It opens your mind to alternative knowledge
There are countless pages on Facebook about any kind of alternative information, from those supposedly disclosing secret groups or societies (anti-Illuminati anyone?) to the ones revealing unknown facts about the pharmaceutical industry, and everything in between.
We are not saying that every piece of information they detailed is the absolute truth. However, the interesting part is the contrast between this info and what mainstream media tell you. Thus, you are entitled to draw your own conclusions after doing your own research. At the end of the day, this will be an open-minded experience by all means.
Facebook is here to stay and you can make the best experience possible out of it. What are you waiting for?