Like other developed nations, India is also a major consumer of online shopping sites. As it offers risk-free shopping, it crossed all the barriers of affordability for Indian second class people. Those people, who never can cooperate with the hustle bustle of a busy shopping malls or narrow markets of Indian local areas, resort totally to online sites who offer them delivery within 24 hours after booking.
The customers can buy whatever they need from the local grocery items to precious jewels. To escape from the tedium of hustle and bustle in a modern Market, the Indian prefer online shopping.
The national level leader in e-commerce market was initiated by Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology, Delhi in 2004 with a cheap investment of 4,00,000 and the company turned over about 50000 crores in 2015. The company sells mobile phones and accessories, books, laptops, cameras movies music, computer accessories, televisions, furnishers and air conditioner. The company claims that one can buy more items on Flipkart than in a shopping mall. The company has taken over letsbuy.com in February 2012 and became the most popular for Indian users.
Word leader in e-commerce market was started in 1994 by Jef f Bezos. Amazon and Flipkart are always at war with each other to top the Indian market and are always at close heels. As it is an American company, it couldn’t fulfill Indian users wish as Flipkart could.
Snapdeal is an Indian e-commerce portal started by Wharton graduate Kunal Bahl and IIT alumnus Rohit Bansal in February 2010. The company got investments from many international firms which helped the company to improve more. When the company acquired FreeCharge in an equity deal many more firms like Sequoia Capital India became share holders in Snapdeal. It is often being preferred by desi customers for its cheap rates. The most attractive feature is free shipping.
Myntra is a leading online retailer of lifestyle and fashion products headquarter is in Bangalore, Karnataka. Founder of Myntra is Mukesh Bansal, Vineet Saxena and Ashutosh Lawania in 2007 with a great focus on to sell gift items. In 2010, the company started sail of branded apparel with a great focus. In May 2014, the company merged in the giant Flipkart to compete with Amazon and other popular firms. From western to ethnic to desi, all kinds of clothes are sold on Myntra.
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Paytm was launched in 2010 in Noida, by Vijay Shekhar Sharma under One97 Communications. The company was first started with mobile recharge and bill payment, now; one can buy everything from mobile phones , clothing, home decor, laptops with an incredible discount. In 2015, the company started the bus booking service. Over a short period of time, the company has grown very fast and is very popular for common Indians.
Jabong.com is an American brand, but currently having a great influence on Indian users. The company was co-founded by Arun Chandra Mohan, Lakshmi Potluri, and Praveen Sinha in 2012 and the company is headquartered in Gurgaon, NCR. Jabong is excessively being preferred by women shoppers because it fulfills the total desi taste. One can buy the wide range of products from apparel to home needs.